Top 5 Books and Reference Apps in the Middle East for Q2 2022

The second quarter of 2022 saw notable trends in the performance of the top 5 Books and Reference apps in the Middle East on the unified platform. Here’s a closer look at the data from Sensor Tower.

Storytel: Audiobooks & Ebooks

Throughout Q2 2022, Storytel: Audiobooks & Ebooks, published by Storytel Sweden AB, exhibited fluctuations in its weekly revenue, which peaked at around $35K in early April and gradually decreased to approximately $29K by the end of June. Weekly downloads saw a significant decline from 19.4K in mid-April to about 5.6K in late June. Active users also showed a downward trend, dropping from 85.9K at the start of the quarter to 60.3K by its end.

אייקאסט ספרים מוקלטים

The performance of אייקאסט ספרים מוקלטים, by iCast Hebrew Audiobooks, showed relatively stable weekly revenue, fluctuating around $4K to $5K throughout the quarter. Weekly downloads remained low but consistent, averaging around 150 to 200 downloads per week.

Audible: Audio Entertainment

Audible: Audio Entertainment, from Audible, Inc., demonstrated steady growth in revenue, starting at $17.7K in late March and gradually increasing to $26.7K by the end of June. Weekly downloads experienced a notable spike in late April, reaching over 6.2K, and then stabilized around 2.5K towards the quarter's end. Active users remained relatively stable, hovering around 22K to 25K.

WebNovel

WebNovel, published by Cloudary, saw its weekly revenue peak at around $4.9K in early April before experiencing a drop and then stabilizing at approximately $2.6K to $4K. Weekly downloads showed a peak of 2K in early May but decreased to around 900 by the end of June. Active users fluctuated around 3K to 4K throughout the quarter.

Joyread

Joyread, by Joyread, experienced a steady increase in weekly revenue, peaking at about $3.4K in late May. Weekly downloads peaked at over 1.5K in early June but saw a decline to around 1.2K by the end of the month. Active users showed a steady increase from 955 in late March to approximately 1.7K by the end of June.

For more insights and detailed data, visit Sensor Tower.